Giulio Ceppi
Giulio Ceppi is the creative director of Total Tool, a firm he founded in 1999. Total Tool specializes in architecture, identity and communication, and industrial design – in other words, the broad spectrum of design, without boundaries and barriers. Ceppi himself is considered one of Italy’s most influential designers – embodying the fundamental approach of Castiglioni in his work. But he now is taking that to a global reach. The mission of Total Tool is “to help companies to innovate and to create value, contributing excellence and creativity to their business”.
Topic Shortcuts
- 00:10Creative Bastard
- 00:59Ceppi's Approach
- 01:45Slow Design
- 02:16Long Term Viewing
- 02:44Design Process
- 03:54New is not Innovation
- 05:01Producing Reality
- 05:15The new strategy in design
- 06:01Specialization
- 07:00Technology is not enough
- 08:46From Architecture to Fashion
- 09:15More than Aesthetics
- 09:44People are the relevant stuff
- 10:10Nurturing Ideas